Cut the Noise
“Welcome to business in the 21st century. Where everyone has something to tell you and something to sell you.” These are the opening words to the largest customer advocacy campaign in RoundTower history. Cut the Noise is focused on helping business leaders and IT decision makers block out the incessant industry buzz and hear those few messages that actually contribute to their success.
The concept of Cut the Noise can be summarized
in three principles:
Assess the lake of information pertaining to the application of an emerging technology and distill that to a single glass.
Deliver a lucid presentation that can be absorbed in 30 minutes, at the customer’s convenience.
Ask participants to determine their interests for future sessions.
There is actually a fourth, unspoken principle; no sales pitch.
The presentation is informational only.
Accomplishing a campaign like Cut the Noise can be challenging as we work to bring you a concise, half-hour delivery that does not waste a single minute of your valuable time. Each presentation provides the keys to a particular technology that holds promise for increasing the success of your business. The reaction has been overwhelmingly positive.
“We are thrilled with the initial reviews of Cut the Noise!” says the programs creator, Jolene West, Marketing & Community Specialist. “People are constantly bombarded with industry chatter and this series gets straight to the point. How they can use technology to achieve their business goals. Seeing people come away with a clearer perspective makes it all worthwhile.”
Cut the Noise is a natural outcome of our work philosophy and our self-perception as a company. We see our role as one of leadership in the industry and we believe that if you focus on the process and consistently do the right thing, success will follow. Our job is to inform and support business IT functions in whatever capacity required, from advisory to consulting, from implementation to 24x7x356 monitoring. Sometimes, it just means giving friendly advice—but it must be based on solid facts.
RoundTower VP of Emerging Technologies and campaign host, Keith Odom, agrees. “IT is the information business but it has to be the right information. We bypass the hype and introduce people to new technologies that add real value by solving business problems.”
Whatever needs the business community may have in the future, we will continue to lead by being process oriented and consistently doing the right thing for each company, every time.
Q2 BRIEFING: BRINGING THE CLOUD DOWN TO EARTH